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New Search: Chief Marketing Officer

Chief Marketing Officer

Primary Skills: Bachelor’s degree, Sr. Level Marketing Exceutive with Medicare Part D experience.
Description: The Medicare Part D Chief Marketing Officer will develop and implement marketing and communications strategies for enrollment, member communications and member retention. Utilizie multiple communications tools and channels. and work cross-functionally within the Marketing & Communications group and across the organization. Build and supervise a Medicare marketing team to support the growth of diverse markets.

Provide professional expertise on Medicare benefit design and the regulatory environment.
and build effective, strategic working relationships with product, sales, and regulatory leaders. Manages internal stakeholder expectations around marketing plans, messaging, priorities, budget, and time lines. Support various internal departments to develop communication plans for current Medicare members. Develops strategic and tactical marketing plans based on current business strategy. Serve as Subject Matter Expert on promotions, communications, event marketing and campaigns to develop and delivering targeted and effective messages to our target Medicare population. Work with Compliance Department to ensure all marketing communications are compliant with CMS guidelines and regulations. Works closely with retail and insurance company partners to develop and implement an Agent Sales strategy to support sales goals.
Assist with copy writing and reviewing of various marketing materials. Maintains CMS submission library of letters and other CMS communications. Manages submission process with CMS.

Requirements :
Extensive expertise with CMS, Medicare and Part D regulations. 4-year degree in Health Care Administration, Marketing, Business, Communications, or related field. 7+ relevant insurance company, PBM, health care payor, and/or government health plans. Experience in leading and partnering with cross functional teams to accomplish a common goal.

7-10 years relevant insurance company, PBM, health care payor, and/or government health plans